China is strengthening its enforcement of its anti-counterfeiting laws. In recent actions, China is going after online retailers (such as taobao.com) and requiring them to take a more proactive stance towards preventing the sales of counterfeit products through their platforms. On
November 7, 2015, China issued the “Opinions on strengthening the
management of infringement and counterfeiting in the field of Internet", which clarifies
the online sales of counterfeit goods and internet piracy as regulatory focus,
clears responsibilities of the e-commerce enterprises, network service
providers and up-downstream related enterprises, including guiding and supervising
the e-commerce platform to strengthen the qualification examination of network
operators, Urging internet
service providers to implement the "Notice-Delete" obligation and
implementing the real-name registration system for delivery enterprises of distribution,
warehousing, postal, courier and so on. This is a small, but clear step towards a China more focused on IP protection.
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